As seen on “Studio B with Shepard Smith” on December 2.

FRASER SEITEL, PUBLIC RELATIONS EXPERT:

They have two challenges. One, the performance has to be there. The plans have to be viable.
Secondly, public relations, in this case, is critical. They’ ve got to improve their public relations.

Where public relations starts, people don’t understand this, is with action and performance. They have got to perform. At the same time, it seems to me, they have got to emphasize the workers. That is number one. They have got to emphasize the cars, number two. The ceo’ s have got to go on shows like this. But to be more direct and be  transparent in terms of what they would like to do.

Driving across the country is dopey. I mean we’re dumb but we’re not that dumb. That is silly. What they ought to do is start being transparent. They need to say, “we’re all in this together and our workers are important. We want to explain this to the American people, so we’re going to increase the public exposure.”